89% of Companies Search for Employees on Social Networks
August 30th, 2011
Human Resources departments are increasingly turning to social networks in search of candidates to recruit. According to the analysis of a career counselling firm specialising in Internet, 89% of companies are turning to social networks in their selection processes.
According to a study in graphics carried out by Career Enlightenment, and picked up by Mashable in 2010, 92% of recruiters are using, or are planning to use, social networks to screen candidates. The most popular social network site was LinkedIn, with 86% of cases, followed by Facebook (60%) and Twitter (50%).
These figures for use or intended use in 2010 has evolved this year into total integration of the social networks within human resources departments. In 2011, 80% of companies have already used LinkedIn to find candidates, 45% have used Twitter, and 50% have turned to Facebook. In total, 89% of companies have used social networks to find employees in 2011.
So far in 2011, 14.4 million people have used social networks to find their last job. However, Europa Press reported that the analysis also warns of the information that those seeking work should include (or not include) in their profiles, as one of three recruiters reject candidates based on something that they have found out about them in the networks. In addition, 86% of recruiters recommend that candidates tailor their profiles to search for employment.
The use of social networks is effective. According to the study, 65% of companies have exchanged satisfactory contracts through social networks. It is not surprising, therefore, to note that half of the companies plan to increase their investment in searches for candidates through the social networks.
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