Iberia Express Takes Off
March 29th, 2012
The company Iberia Express, a subsidiary of Iberia Airlines for short and medium haul flights, opened for business on Sunday disassociating themselves with the image of low cost airlines and defining themselves as the “best of Iberia” and “agile, dynamic and efficient.”
During the opening ceremony on the runway of T4 at Barajas airport in Madrid, the CEO of Iberia Express, Luis Gallego, stressed that they are not defined as low cost because “Iberia Express has business or tourist class.” “We have the best of Iberia and new attributes associated with the express concept. We are an agile airline, dynamic and efficient,” he said as he presented Iberia Express set to launch flights from Barajas airport with four national destinations.
Mallorca, Alicante, Malaga and Seville are the first routes, with Vigo, Lanzarote, Granada, Menorca and Ibiza to be added in May. In the months of June and July, flights to European destinations such as Dublin, Riga, Mykonos and Naples will also be added to their flight timetable, as well as domestic destinations such as Santiago, Fuerteventura and La Palma.
“We hope to close 2012 with more than 20 destinations, national and European, and a fleet of 14 aircraft,” said Gallego, as he walked the runway along with the entire crew and Board of Directors of Iberia Express.
The company commenced operations on Sunday with the Barajas-Alicante flight, and have estimated they will end 2012 with 2.5 million passengers, Diario Sur reported.
Iberia Express has a staff of 157 people, consisting of 120 crew and 37 office personnel. “It is anticipated that we will end the year with 500 employees,” stated Gallego, before passing under the commemorative arch of water over the Airbus A320, destined for Seville, which officially formalised the beginning of the new airline’s activities.
Gallego announced that the iberiaexpress.com website will be activated in the coming days, which will allow the purchase of tickets online. “There will be a promotion for five days, with flights for 25 euros for the summer season,” he explained.
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